This week, I was inspired by my friend Justin over at Today I Watched A Movie. For his scoring system he devotes a whole section to product placement and every time I read a review of his I ponder this question myself.
Does product placement bother you?
While I usually take notice of product placement, I also feel it’s necessary to some degree. If a movie is trying to be realistic the characters should be eating real food and there should be real billboards around. Where the line gets crossed is when there is a shot of the main character drinking a can of conveniently placed Coca Cola for no reason, or the car they are driving pans down to the blue Ford oval or something along those lines. If it doesn’t add to the movie in some positive way then it’s superfluous and superfluous product placement bothers me.
What about you?